Golf cleat technology has been anything but revolutionary over the years. However, Adidas is setting out to revolutionize the market with the release of two all-new footwear models featuring its proprietary Gripmore technology. Adidas says this cleat design combines the performance benefits of both spiked and spikeless footwear.
One of the new models debuted in March when 2013 U.S. Open Champion Justin Rose was spotted wearing a pair of adicross gripmore at the WGC-Cadillac Championship. Rose had high praise for the shoe’s crossover performance.
“I’m always looking for footwear that provides traction without compromising comfort, style or on-course performance,” he said. “With gripmore, I have the versatility of a spikeless shoe combined with the performance of a cleated shoe. It’s the best of both styles.”
The Adicross Gripmore has a crossover appeal combining sport-styling with modern features and has a full-grain leather upper. The line consists of 43 Gripmore cleats and a total of 243 points of contact for versatility and performance.
The Pure 360 Gripmore sport (above) has a more athletic design combining comfort, protection and performance. The shoe features a waterproof mesh upper with Climaproof, 360WRAP technology and a PowerbandTM chassis for increased stability. With 23 gripmore cleats and a total of 161 contact points, the Pure 360 Gripmore provides better traction.
What makes both of these shoes innovative is the Gripmore design. Traditional spiked golf shoes need receptacles to house cleats on the sole, but Gripmore cleats are directly injected onto a lightweight mesh matting inclusive of hundreds of microspikes for even more traction and stability. Though both models have their grip as their calling card, they are the most green-friendly golf shoes adidas Golf has ever created.
Both the Adicross Gripmore and Pure 360 Gripmore Sport will be available June 1 and will retail for $150 and $130, respectively.
