Tour Edge is bringing the the same technology used on the PGA Tour to all its product lines. The company has finalized an agreement with SST Pure to have its shaft alignment technology used on all of its Tour Edge and Exotics golf clubs.
“SST PURE system is the cutting edge of shaft alignment and a perfect complement to our high-end Exotics technology,” said David Glod, Tour Edge president and chief designer. “The new automated system is one of only 25 currently in use and it’s great that we can offer this viable technology to our Exotics customers.”
The SST PURE process was developed by golf-industry veteran Dick Weiss. The patented process analyzes the structural irregularities that exist in a golf shaft and locates the shaft’s most stable orientation. Off-line bending and twisting of the shaft are minimized and repeatable impact on the center of the clubface improves by up to 51 percent.
The computer generated process is completely automated using the new PURE SPECS system, which takes about two minutes per shaft. This premium service will be available on all Exotics products, new and old.
“We are very excited to be working with Tour Edge Exotics,” SST President Brian Adair said. “Our Tour van works tirelessly with professional golfers to perfect shaft alignment for the best players in the world. Teaming with Exotics, our PURE process can be put into effect on the front end for players of all abilities with their technologically advanced golf clubs.”
Many prestigious custom club fitters and more than 200 Tour players use the exclusive shaft alignment system by SST PURE. Combining SST PURE’s ground-breaking system with Exotics will offer players of all abilities some of the best that industry technology has to offer.
For more information and pricing visit www.touredge.com.